One of the most common questions that a packaging designer will face is: Matte or Gloss lamination? And the answer, as on many other occasions, is: It depends. But keep reading to understand.
Let’s start by saying that lamination is a bonding process in which a clear plastic film is applied to a surface, with the purpose of add extra color protection and enhance the overall performance of the packaging. The lamination is, usually, applied by heat but, it can also be applied using adhesive.
Gloss and Matte are the most popular lamination options.
To say it simply Matte lamination is a surface finishing that lacks shine, light through the matte surface is almost not reflected.
A minimal reflected surface, can easily adjust the intensity of the colors offer, as a result, a soft pallet to work with the mix of textures and tones, with an overall soft finish, and lower contrast on the blacks.
It is strongly related to luxury and elegant products. At the same time, the matte lamination adds a tactile effect that oozes quality, with a soft and velvety texture.
Matte lamination decreases the scratches and scuffs, but it is less effective in avoiding fingerprints, dust, and dirt.
Finally, one of the greatest advantages of matte lamination is the increase of quality perception.
It produces a shiny, glass-like appearance that enhances the color and vibrancy of the surface. It adds a better image contrast and depth color.
Gloss lamination is visually attractive and durable, repels dust, dirt, and fingerprints, and is easy to clean.
However, scratches, indents, and imperfections are more visible on glossy surfaces; also the glare from the lamination expose to the light can overshadow the packaging or generate readability issues.
Now that we know each of the processes, we can go back to the question: Which one is better?
But the answer is still: Depends, the reason is that the design of the packaging must be according to the product needs, there is no process better or worse than other, there is a more or less suitable process for each product.
How to decide the one for your product?
No one knows your product better than you, evaluate the advantages of each process and pick the one that it’s accurate for your needs:
Is the packaging going to be exposed to direct light? Use Matte
Is the package going to be handling a lot? Use Glossy
Looking for a sophisticated look? Pick Matte
Want to save some money? Pick Glossy (usually cheaper than Matte)
Thinking about packaging lamination? We can help! Contact Us, We are experts.