Back into London Marathon, little pop bubbles were offered to the runners; the squares contained a sip of sports drink. The square encapsulates the liquid into a film made from seaweed, suitable for consumption, or, in case of being spit away, completely biodegradable.
That is the definition of edible packaging. Basically, is food wrapped on food, with the simple idea of consuming the packaging once consume the product; a simple idea that involves many challenges, with the purpose of the fight against plastic pollution.
But that is not the only example, edible packaging had been between us a long time ago. The ice cream cone, the sausages case, and the leaves wrapping are some of them, and of course, nature is the greatest artist of edible packaging.
Drinking Straws, Currently available on lemon, lime, strawberry, cinnamon, ginger, apple, and chocolate the drinking straws developed by Herald, were launched in the UK market, including the possibility of brand customization.
Edible Cup, Loliware cups are made from seaweed, organic sweeteners, and flavor from fruits and vegetables: 100% gluten-free, non-toxic, and safe, what they call “Biodegrad-Edible.”
Sorghum Spoon Made in a base of Jowar flour blended with rice and wheat, 100 % biodegradable, this spoon gives to the concept of “finish your whole meal.” a new meaning.
There are many reasons why edible packaging needs to be into
consideration, it represents a huge opportunity to reduce plastic pollution.
However, before being completely suitable, the use of edible packaging need to face and solve many challenges; been the biggest one inside its own definition, the concept of food wrapping food. It allows us to ask: how to protect it? How to make it safe for the consumer? How to avoid the rise in the cost? How to change the habit of the client to convince him/her about eating something that usually doesn’t eat?
There is no doubt that the packaging industry must develop a process in which environmental care plays a fundamental role.
There is much to explore inside the packaging business with the main goals of, been at the service of the product, mediate in the relationship between the client and the product, share a message, create engagement, but also to contribute to help and restore the nature.