Been eco-friendly is not anymore a distant idea, opposite of that, became environmentally responsible is position itself as a demand.Eco-friendly business not just helps to heal and maintain the planet, also brings multiple benefits to your business, and here are some of those benefits,
Increase profits, currently the demand for green products its increasing, according to the Ethical Consumer Markets Report, 61% of people between 22-35 years old agree that they would pay more for eco-friendly products, 84 % of consumers around the world say that they will seek out responsible products when it is possible, and surprisingly, one of the biggest barriers for it is the lack of environmental-friendly offers.
It means that eco-friendly products could help to increase your profits.
Taxes benefits, due to the need to care about the planet, governments around the world are offering, not just taxes benefits, also financial incentives to promote the compromise with environmentally friendly business options.
Build brand values, the compromise with sustainable business will communicate to the consumer your brand values; one of the most important things is to share the message: we care.
Reduce your costs, eco-friendly it’s not a synonym of expensive; instead of it you could reduce significantly the cost of your product using green materials and avoiding waste, in fact, we could say that a synonym for eco-friendly business model is: cost-effective responsible business.
Of course, the biggest benefit of green businesses is helping, caring about the situation in the world around us, and, more importantly, taking care of ourselves.
Packaging and eco-friendly options
Packaging industry also cares; when it’s about sustainable packaging you could think in 3 aspects:
– The materials: Use recyclable material and as much raw material as you design allows it.
– The production: Take your carbon print as low as your production line allows it.
– Purpose: Think in a reusable package, extend the lifecycle and use of the package, and help the planet.
Eco-friendly options are a necessity, but it’s also a good idea to keep in mind that it is full of positive aspects, that will help you to build your brand, to increase your profits, and many more benefits meanwhile you care about the earth.
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