Design, projection, evaluation, and promotion: Involves all the necessary activities to build the package, since the selection of material, printing process, shapes, color, typography, artwork, and sampling, but it also involves the ability to predict the performance of the package and see it in relationship to the context, the client’s needs, and the product features.
Branding: The packaging enhances the construction of the brand; it helps to create an identifiable
image, a sense of belonging. It adds a differentiation plus to the product.