Packaging is such an integral part of our future and modern society. Although, In our opinion, it’s often overlooked or taken for granted. The majority of modern packaging is designed not only for practical use, but to stand out from the crowd, to identify completely with the product it is made for, and from a retail packaging perspective, to sell. The most successful companies and corporations understand how truly engaging packaging design can cleverly grab consumer’s attention and can be used a means of advertising in itself. It has evolved massively during the last century, into a vast industry and continues to influence our modern society to this day.
Chaotic and fast paced as life is, clever and eye catching packaging is there to cut through its competitors and grab people’s attention above all else. Humor and interactive elements are also used and are increasing rapidly across industries. Now more than ever, sustainability is a buzzword among modern companies and ECO-friendly packaging and ideas are making a stand.
For our team here at He Tien Package Co, we have taken these factors into account, and come up with our favorite recent packaging finds.