Shopping is an experience. Add value to every part of that experience is, currently, one of the most relevant points on business, to generate engagement, build the brand, and be outstanding.
The package is one of the most important parts of the shopping experience, after all, 100 % of the consumers will have contact with the packaging. It is an integral part of the product, is the scenery through the product will be presented.
Luxury packaging is hard to be defined, as luxury could be a matter of perception. In general terms, luxury packaging has the purpose of appealing to the consumer senses to achieve the idea of quality, exclusivity, and value.
One important thing to remember is that packaging is also advertising, luxury packaging is immediately related to a luxury product. In addition to it, the sense of exclusivity that the packaging offers affects the consumer, an effect knows as the impact on emotional marketing.
What to have into account to create a luxury package?
Premium Quality on the Shelf:
The packaging should out stand on the shelf and share the message about the quality of the products, traditionally matte finishes, and muted colors are associated with premium products.
Exclusivity and care:
A big challenge of luxury packaging is to outstand without shout, to be subtle, elegant, and inimitable. Same time luxury requires extra care of every detail involving the aspect and the performance of the packaging.
Luxury packaging commonly includes special characteristics that are thought to elevate the experience of the consumer with the product, essences, or customized cards are commonly used, make sure to enhance the experience.
A luxury package demands the use of quality material; remember that the packaging represents the first real contact between the consumer and the product. Wrong materials lead to a feeling of low quality. Luxury brands usually use rigid box packaging.
There are many things to say about luxury packaging, in brief summary we would say: Give to the product the package that it deserves for it keep in mind that every detail counts, and that quality is not just a characteristic is also an experience.
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