The role of luxury packaging goes far beyond the aesthetic. Although, the main draw of luxury packaging is that it is highly attractive and high quality, it serves not only make the product eye catching but to give the consumer an experience, more specifically, an enjoyable shopping experience.
These days, the act of shopping is primarily a visual activity, partly thanks to e-commerce giants such as Amazon. More and more people shop online, scrolling through a seemingly endless volume of items with all sorts of various types, styles and brands.
All the while, the focus is the end goal, the product that grabs your attention and stands out from the crowd. Also, the same holds true for the retail setting. Luxury brands and high-end retailers know that if the act of shopping itself is a rewarding experience then consumers by inclined to do it more. It is a there to establish a link between brand and the consumer.
Successful luxury packaging is more than just visually pleasant and a means of physical protection for the product. It can reach into our sense of smell, touch and sound.
Packaging that leaves an impression
By appealing to as many senses as possible through luxury packaging, you are solidifying the link to your brand by leaving a positive impression with the consumer.
You are much more likely to remember a product with sensual packaging because it will resonate with you in more ways than just your sight.
Every interaction should be considered to maximize this effect. The first time you look at a product, pick it up from the shelf, the smell it gives of or even then sound it makes when you grab it. It adds to the likelihood that it will leave an impression.
The importance of elegance
Elegant luxury packaging can benefit hugely from subtlety. When looking at packaging that is cluttered with bright colors, has too many visual elements or an obvious over selling of the brand, it can often achieve the opposite effect than it intends.
Luxury packaging conveys its status by letting the brand speak for itself. Use of minimal color is very common among luxury brands.
For example, packaging with subtle colors, a spacious text design, tasteful branding or good quality material can help to convey the value of the product.
Also, using high end materials along with metallic finishes give the impression of elegance and quality.
Quality and practicality
For a product to look great and maintain its luxury presence, it has to be practical and good quality. Packaging that looks worn or dented will only serve to devalue the product.
Ensure that packaging is able to stand up against knocks and the process of transit makes all the difference. Also, protection against environmental stresses like humidity is vital as it can cause problems to the shape and structure of the packaging.
The pristine condition of materials when displayed for sale is essential and thought should always be put in to how to combat the elements.
The main thing to consider for your luxury packaging, Is that it should not beg for attention from the consumer. The subtle design and use of color suggests that it speaks for itself and draws customers to it.
If you are looking for a packaging design & manufacturing agency, please don’t hesitate to contact us. He Tien is proud to be the leader in the packaging design industry. With over 10 years of experience, we are confident to bring you packaging with the highest quality, most cost-effective solutions for you and your business!