Think about the last time you went shopping
Why did you buy that product specifically and no other of a different brand? Was it an impulse buying or something you really needed?
You might buy it because it caught your attention. That is the purpose of the package. When packaging is properly and creatively made entices your potential customer and help to convert them into a sale. Catching attention, sending a message and making consumers feel in a specific way.
Knowing how to make your packaging stand out from others is not an easy task. Here are some useful
tips: