When it is about the packaging, we can think about many details that matter. In fact, one of the most important parts of the packaging design is the ability to understand that every feature has a huge impact on the final product.
One of those features is, of course, the color.
As always when it is about packaging design, color is not a simple issue. Let’s start with the fact that you can found thousands of variations of colors; even the perceptions of color, between one and another person, are slightly different! Then how to make sure that the color you want is the color you will get? Well, here is when the Pantone System makes its big entrance.
But what is the Pantone System? How does it work?
The Pantone Matching System (PMS) is a color standardization system that was designed to help in the color matching and identification process created around 1963, the system allowing the color consistency. It works assigning a number for the color followed by a letter U (uncoated), C (coated). The PMS works as a global system to ensure a 100% matching between colors.
The PMS makes part of what is known as color spaces, and it is not the only color system. You can also found: Red, Green, and Blue system (RGB), Cyan, Magenta, Yellow, and Black (CMYK) or Hexadecimal Color (Hex). However, just PMS and CMYK are used in offline scenarios, and Pantone is globally preferred in the printing industry.
Another thing to have into account is the printing material. The reason is that the same color could have a different appearance depending on the type of material in which it is printed. That is why it is highly recommended to order a sample before start production to make sure about how it is going to look the color into the final product.
At the same time, different types of surface treatment will produce a variation in the final product; uncoated and coated may look different even if the color has the exact same code.
PMS has a big influence on the design industry. As proof of it, for over 20 years, Pantone has been selecting a trending color of the year based on different factors; this trend color is commonly used in the new designs! For this year:
And of course, we can’t avoid mentioning the most famous Pantone colors that belong to specifics brands: