Good packaging could be the key to success; keep in mind that the potential of packaging its huge, it directly affects the interaction between the customer, the product, and the brand.
The correct package could make your product iconic.
But what makes a packaging iconic? For us is the capability to share the brand's message, to be recognizable.
Here is an example of an iconic packaging that we are sure you know.
The Toblerone story begins in 1900, when Theodor took control of his father's Sweets Company located in Bern, Switzerland.
In 1908 after back for a trip, with his Cousin Emil Baumann, they started the development of the unique mixture between milk chocolate and the honey-almond mixture: the nougat.
The triangular shape of the packaging was on board since day one, despite many disputes around the origin of inspiration behind the unusual shape, since mountains until dancers, there is no doubt, that since the first time the packaging and the product created a perfect match.
Currently, Toblerone sells its product to more than 100 countries, “Time” magazine voted Toblerone as one of the most influential chocolate bars of all time https://newsfeed.time.com/2014/02/18/13-most-influential-candy-bars-of-all-time/slide/hersheys-milk-chocolate/.
In the celebration of their 100 birthday, the company gives to the famous triangle a new image than results in a 25% sales increase.
If it is no enough Toblerone it’s one of the most recognized brands around the world, and one of the most profitable products at airports Duty-free.
Why it’s so successful the packaging?
Of course, there it’s not just one answer, for us there are three key factors.
- Uniqueness: The unusual shape of the package it’s almost unmistakable.
- Symbiosis: The packaging and the product make a perfect symbiosis between them.
- Versatility: Making use of different colors, customizing and sizes Toblerone’s packaging demonstrates versatility.