It is no secret that great packaging can significantly impact the sale of your products. Getting the design aspect of your packaging right can improve the awareness of your brand and even help your product make more sales and align with particular demographics.
It’s vital to stand out from your competitors, so HeTien brings you our top 5 tips that can help make your products stand out and generate more sales.
Let’s look at an average US supermarket, for example. You can find hundreds of similar (or identical but differently packaged) items. This means that there is a lot of competition. If we take more of a psychological approach by looking at the buyer’s journey, it can take a potential customer seven seconds to make a purchase decision. This is usually based on the branding of the packaging and how purchasers interact with your packaging.
The competition aspect of consumerism is one of the most important reasons as to why packaging matters. Research shows that 60% of customers believe a brand to be more upscale when the packaging exudes a luxurious feel and is customised to the target demographic. Research also demonstrates that 70% of customers purchased a product from a chosen brand simply for the packaging or box alone. With this in mind, businesses worldwide can actually increase their sales by implementing effective packaging strategies.
How To Create Effective Packaging? Top 5 Tips
get to know your brand story.
If you want to be an industry leader and have packaging that stands out from your competitors, then you need to research and understand your competitors properly and what they are doing. Take time to research your competitors and their specific and induvial packaging. Focus on their similarities and then take this information and do something different with your custom packaging.
Even though it’s not an easy task to create something unique in such an incredibly competitive industry, the packaging is where you can really thrive and excel in standing out from the competition.
Packaging is when creativity and innovation are crucial. Of course, you must take
If the products of your competitors are using a palette of greens, for example, something as simple as using a different color could make an incredible difference. This is known as shelf impact and visually allows your brand to stand out from the rest. However, always aligning your product packaging with your brand guidelines is essential.
Additionally, select high-quality
Designing great packaging not only helps in protecting your product, but it should also be used to boost your brand awareness, tell and story, and as a result, boost your sales.
We hope this information has helped you understand more about custom packaging across the board and why it’s essential to take a unique approach to stand out from the competition. We would love to help you move forward with your package design, so please ; the packaging experts.
Why choose us? At HeTien, we are proud to be the leader in the packaging design industry. We love what we do and with over 10 years experience in the custom box and packaging industry, we are confident in bringing you packaging with the highest quality and most cost-effective solutions for you and your business!