Why minimalist design is so popular

Why minimalist design is so popular?

Minimalism has become a modern lifestyle phenomenon, a worldwide trend, and a popular visual art, that has a long history in architecture, interior design, art, graphics, fashion. The popularity of minimalist design has risen steadily throughout the previous century. Minimalist product design can be cost-effective, environmentally friendly, and ultimately contribute to the liberalization and affordability of good design.

Minimalism is a movement that began in the 1960s and became a popular trend in the world. Minimalist design is considered a branch of contemporary style, having a strong influence on various fields such as fashion, music, photography, graphics, and of course, product packaging design. Minimalism emphasizes the maximum reduction of redundant details, keeping only the essential components but still fully meeting the requirements of function and aesthetics. The limited use of color is the most noticeable feature of this design style.

Minimalism is about putting simplicity and objectivity in product packaging and making them look natural. This design can make product packaging look neat and share the brand’s message directly and simply to the customer.

One of the best methods to highlight minimalism in your packaging is to incorporate high-contrast elements. You should use these high-contrast elements on a simple background. Otherwise, you should only pick one signature icon or image represented your brand and stick to the product packaging design. If you don’t adhere to this, you will never be able to promote minimalism on your packaging effectively. Likewise, you can use a bold typeface and a striking color scheme to enhance the packaging design.

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