Design a new packaging may look like a challenging and difficult task, and it is.
We usually get many quotations in which our potential clients are sure about just one fact: the need for the packaging. But solving that need requires many considerations: Structure, Safety, Printing, Quantity, Size, Color, Material, Product conditions, Practicality, and so on.
In summary, in the packaging design and production process, are hundred of variations to keep in mind.
Then the natural first question should be: Where to start? The answer will be: it depends. As with many things, there is no unique way to do it; but there are a couple of steps that are essentials to give your packaging design and production a happy ending.
The essential tasks:
-. Know your product: You may think this step is too obvious no one knows your product better than you. But this is a KEY task in the process. Good packaging needs to answer to the product needs and enhance the performance of it. Keep in mind: What is how you want to present your product to your customers?
-. Set a budget: Packaging needs planning, and one of the main things of a plan is to set a budget. A good package is not necessarily the most expensive one, but, at the same time, cheap packaging is not equal to save money. Set a budget allows you to have a guide about the range of activities for your package. Remember that to set a budget, doesn’t mean you must follow the exact amount without any change, it means to set a guideline, to keep in mind in the packaging development process.
-. Contact an expert: As we say, this is not an easy process. Contacting an expert will result in big safe money and time. But remember the KEY essential task, an expert can help you as long as, understand your product, and there is just one person that can introduce the product. Set your idea, be open to suggestions and changes but remember to be loyal to your product characteristics and your brand story. Be clear, and honest, in short words, the package will represent your product.
About the material:
Let’s start by saying that there are many types of materials, for example, you can compare a perfume box, a delivery hamburger box, and a cereal box. You will notice that they are quite different; the first big difference between them is the type of material.
The most common material used on packaging is Paper Board due to its flexibility and durability.
Paper Board itself has different variations. According to the selection, some features as quality of printing, and the overall structure, will be affected.
Types of Paper Board
Well, the subtitle is a little too ambitious instead, we would talk about the most common
types of the paper board; let’s start with a basic
Paper Board It is a popular packaging material based on wood fiber. Based on the type of wood fiber and the fabrication process, it can cover a wide variety of physical forms and shapes.
Plastic coated paper single / Double As maybe you can guess by the name, this is a kind of art paper board with the addition of a plastic layer or treatment on a surface. Single or double refers to the number of plastic layers.
Foil Paper board
Foil laminated to the coated side of a paper backing. The top-coated material is
designed to accept ink, making it suitable for litho, offset, or silkscreen printing. Thicknesses vary and include 60#, 80#, and increments ranging from.
Art Paper board, Is a high-quality paper, coated on both sides after manufacture with material containing adhesive, Kaolin, among others. Especially used in the printing of illustrated materials.
The grammage varies from 100 to 230 g/m2. These paper grades are triple coated with 20–40 g/m2/side.
Select your paper having into account the needs of your products, if you are looking for a thicker material, it is may suitable pick between art paper or paper board and adjust the grammage of the thickness if you are looking for a shiny and luxurious, finish foil paper board is the right answer for you, if your packaging is going to be designed for food, the plastic-coated paper will be a great option to protect product qualities.
Paper will also affect the cost. If you don’t require special features, take the option to add a surface treatment to the less expensive paper and save some money.
This knowledge could help you to have an overall idea about the importance and, the variety of options that you may found in the process of design and produce packaging.
We would love to help you. Contact us. We are packaging experts.