Designing new packaging may seem like a challenging and even sometimes somewhat daunting task – and while it is most times out of ten – it is not impossible., and we know that first hand
At HeTien, we receive many quote requests in which our potential clients are sure about one thing only: they need excellent packaging. But solving that need requires many considerations, including structure, safety, printing, quantity, size, color, material, product conditions, practicality, and so much more! It is no mean feat to create the perfect custom design for our valued clients.
Packaging needs planning, and one of the main aspects of a plan is to have a budget in mind. Great-looking packaging is not necessarily the most expensive option on the market, but, at the same time, cheap packaging is not always the best route to go down in order to save some money. Setting a budget allows you to have a rough guide when it comes to the style, feel and look you want for your packaging. Always remember that when you set a budget, it doesn’t mean that you must stick to it down to the penny; things change, and sometimes budgets can be slightly stretched or even reduced. Simply set a guideline, keeping in mind the packaging development process and what you would like the end result to be.
The design and development processes are not easy. will result in saving you precious money and time. But remember the KEY essential task: an expert can help you if you understand your product, and there is just one person who can represent the product; you. Set your idea, be open to suggestions and changes, and be loyal to your product’s characteristics and brand story. Your ideal goal is to want your packaging to represent your product positively.
Paper board is the most common material used due to its flexibility and durability.
Paper Board itself comes in different variations. Depending on the type, some features, including the quality of printing, and the overall structure, will be affected.
is a type of art paper board with a plastic layer or treatment on the surface. Single or double refers to the number of plastic coatings. This type of paper board is most commonly found to be associated with beauty and fragrance products.
laminated on the coated side of a paper backing. The topcoat of the material is designed to accept ink, making it suitable for litho, offset, or silkscreen printing. Thicknesses vary and include 60#, 80#.
he grammage varies from 100 to 230 g/m2. These paper grades are triple coated with 20–40 g/m2/side.
Paper will also affect the cost. If you don’t require special features, take the option to add a surface treatment to the less expensive paper and save money.
A plastic-coated paper board is a great option to protect product qualities if you require packaging for food items. Not only will it keep the food items well contained, but it will also prevent any leakages and grease stains.
The type of paper you decide to go for will also affect the overall cost. If you don’t require anything too fancy and can work with something more fundamental, consider having a surface treatment added to the less expensive paper to save you money overall.
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Hope that this information has helped you understand more about paper board and all the options available to you when designing and producing quality packaging.