The packaging industry is always evolving, rich in new trends and technologies. Following the COVID 19 pandemic, social distancing rules have contributed to a huge rise in the use of mail order and food packaging. This increase in demand increases in parallel with the innovation and creative decisions that packaging businesses are making to compete in a competitive industry, and fortunately it also sees a refreshing dedication to sustainability.
As the packaging industry evolves, the key changes and trends remain true to the original purpose. Protection of package contents and increasing consumer appeal remain the key focus for packaging companies. To this end, creative new products and ideas continue to dominate the packaging landscape.
As for materials, 2021 is seeing a continued transition from single use plastics or papers to recyclable papers and ECO-friendly products. In this article, we will be exploring this among other reasons that packaging marketing will change in 2021, and we have come up with 5 of the main ways in with Packaging Marketing will change in 2021.
1. Increase in Sustainability
Sustainable packaging has remained a hot topic among the packaging industry or a while. 2021 is no different; in many ways it is picking up steam across the board and is being aided in part by consumer hype and demand. ECO friendly materials will be used much more frequently and will thankfully contribute to a greener future for our planet. Companies are embracing this change and you are able to see evidence of this on any major E-commerce website. A simple change like changing plastic bags to paper bags will have a huge long-term influence and can be even be seen on Amazon. So, although core function of modern packaging remains the same, sustainability and ECO friendliness as a major new role that the industry needs to fill as has gone a long way to do so in 2021.
2. E-commerce will remain strong
Now, more than ever, e-commerce is dominating. For obvious reasons, customers prefer to shop online than visit stores and although the pandemic will hopefully continue to see a decline, the practicality and ease of use realized from online selling will remain. Hence, the need for fresh, useful and creative packaging companies. A main aspect of packaging that is improving along with this trend, is the packaging ability to safe guard its products. Many brands have started to introduce a dual-layered packaging system to aid in this. For this reason E-commerce packaging will continue to grow in 2021 and be a major aspect of the future of packaging.
3. Focus on Customization
So, as we have established, a packaging’s main use is to keep its contents safe and aid in making a product sellable and attractive to the eye. At He Tien, we believe that the fun really starts with customizable packaging and we enjoy seeing that 2021’s packaging trends seem to be embracing this. An increasingly competitive industry such as packaging see’s its major plays creating new and innovative ways to stand out from the crowd and customizable packaging is an accessible and attractive way that consumers can be jump on board. Offering a customizable packaging option for customers opens up so many possibilities for them, making packaging useable in a whole range of ways, including raising brand awareness and increasing consumer appeal.
4. The effect of COVID 19
It goes without saying that compared to the tragic loss of life and pain caused by the pandemic, any way that the packaging industry suffered pails in significance. But suffer it did, and was unfortunately affected by the lack of materials due to tougher movement from places such as the US, China and Europe. This forced many to find alternative distribution networks and hindered the workflow of many companies. Thankfully, this seems to be easing. Recovery is being helped by in demand items being ordered across the world. Items such as face masks and sanitizers are leading the way. Furthermore, safe and hygienic packaging is making a huge impact and is rising significantly among the online medium. We expect this trend to continue to rise through-out 2021.
5. The use of color
Finally, we would like to focus on color. A huge yet often overlooked aspect of packaging. Color has the power to convey emotions and feelings that most other sensual mediums cannot. For example, a blue package will have a calming effect on the recipient, red will hint at caution and a sense of urgency, whilst purple will influence a creative outlook. Of course, this is subjective, but there have been many studies into this and a well established color theory is widely accepted. Companies often use bold colors on their packaging as a means of advertisement or to match the products use. It is also used to make packaging more attractive and eye catching. The strategy is clear and will be seen playing out via many packaging companies in 2021.